There is no-one behind the curtain
The only thing harder than being creative is explaining the process. Creativity is an intangible that gets influenced by a great number of sources. We study great design, visit museums, sketch and discuss Pantone colors way more than we should. Though, we also watch movies, read books, travel and discuss ideas over coffee. While it’s fantastic to have a God-given talent towards creativity, we believe that everyone is creative to some degree.
When someone comes to Studio490, they are usually confused or frustrated with the process already. It’s our job to apply a creative perspective while speaking in terms that the client can understand. Throwing around jargon may sound impressive, but leaves the client confused as to what was just said.
We alway try to listen to the clients needs, offer suggestions and apply creativity at every turn. How we describe the process is, “it’s our job to listen to what you say, but understand what you mean”.