Marketing: PROMOTE

Executing the Marketing plan is where we put application to all of our planning. It's important to refer to the plan often to check direction and results. Tweak where needed, discontinue where you must and push forward with what is working.

It's important to track metrics on all the phases of your marketing plan as it will let you know what is working and what is not. If something is not working, it may not be an issue with the plan as much as it is the product. Marketing timing is constantly changing and so must be taken into consideration when measuring results.

As with all our service channels we practice the Plan, Produce, Promote approach to our Marketing efforts.